Social Media Management Workflow
Client Onboarding
There are three key stages for a successful project: introduction, project discussion, and timeline discussion.
Introduction: It is crucial to have a clear understanding of the client's goals, expectations, and any specific requirements they may have.
Project Inclusion: Reviewing the chosen project is important to ensure that both parties have a clear understanding of what needs to be accomplished.
Target Timeline: Understanding the client's expectations ensures that the project is delivered within the agreed timeline.
Brand Requirements
When we request or gather all brand requirements, it is important to pay attention to the specific details and guidelines that each brand has.
These requirements can include things like logos, theme, colors, fonts, and overall brand identity. Following these guidelines ensures that any materials or content produced for the brand align with their established image and messaging.
Consistency is crucial for maintaining brand recognition and building a loyal following on social media. This can lead to organic likes and followers as people are more likely to engage with content that is familiar and consistent.
Content Creation, Revisions & Approval
Having a clear and defined process for content creation, revisions, and approval can greatly streamline the workflow.
Content Creation: Content creation is the process of developing and producing content that aligns with the specific requirements and guidelines set by the client.
Revisions: Clear guidelines on what needs to be revised and how feedback should be provided can help in avoiding unnecessary back-and-forth.
Approval: An approval process ensures that the final content is reviewed and approved by the client.
Overall, having a streamlined workflow for content creation, revisions, and approval is essential for maintaining productivity and delivering high-quality content in a timely manner.
Content Scheduling & Posting
By scheduling and planning your content in advance, you can ensure a consistent posting schedule.
A social media calendar will be shared and will serve as a visual representation of your content plan, allowing you to see what posts are scheduledfor which days.
A consistent presence on social media allows you to establish trust and credibility with your audience, increasing the likelihood of generating leads
****NOTE****This step is only applicable to projects with scheduling and posting.
Project Completion & Client Offboarding
Project completion marks the point in a project where all social media contents have been approved and scheduled.
This is where a client could decide to the decision to stop or continue on a monthly basis or transition to a yearly subscription depends on the specific circumstances of the project and the client's preferences and needs.